Another fun day at The Baby Show -chatting to lots of mums and mums to be (and dads of course!).
Myself and some of the midwives on the team work closely with Cederberg who are the Swiss Pharmaceutical company behind Elastolabo and enjoyed spending time with them spreading the word about their exciting new product.
Elastolabo is a specially developed gel for use when performing perineal massage. If women do this massage daily from 32 weeks (once a day for 10-15 mins) then it has been shown to reduce the risk of needing a cut when having a baby-and reduces the degree of perineal tear.
We had some fun demonstrating the massage using specially made (by the wife of one of the directors!) little beanbags to show the relevant anatomy discreetly!
Find out more at www.elastolabo.co uk